The importance of professional photography
As a new or small business, it is important to make a good first impression. Professional photography can help you do that. Prospective customers will be able to see the quality of your product or service before they even purchase it. In addition, high-quality photos will make your website and social media pages look more polished and professional.
People are visual creatures and often make purchasing decisions based on what they see. If your product photos are poor quality, potential customers may associate that quality with your product or service and move on to a competitor. Conversely, high-quality photos of your products or services are more likely to result in a sale.
Think about the websites and online stores where you shop. If their product photos looked unpolished, would you still make a purchase or trust the site with your credit card information? Photography is a critical component of any digital marketing strategy.
How to use professional photography effectively
Quality Photos
First and foremost, photos should be high quality and well-lit. This may seem obvious, but it's important to mention. If you're selling products, we suggest using close-up shots as well as pictures of the product in use. Photos should have a clean, uncluttered backdrop and the focus should be on the product. Customers want to see what they're getting.
Telling a Story
In addition to high-quality images, people are much more likely to engage with photos that tell a story. Incorporating some lifestyle shots into product photography can be even better! Stories and lifestyle shots will help potential customers visualize themselves using your product and make them more likely to purchase it.
Relevance
Your photos should also be relevant to your business and target audience. If you're a jewelry designer targeting women in their 20's, your photos should reflect that. The photos this target audience connects with will be different than the photos you'd use to sell motorcycle parts to men and women in their 50's.
As a new or small business, you may not have the budget to hire a professional photographer. However, there are things you can do to ensure your photos are of high quality. First, make sure they are clear and in focus. Secondly, use natural lighting whenever possible. Lastly, avoid using filters or over editing your photos. Potential customers need to see an accurate representation of your product or service. Combine these tips with the ones above and you'll be upping your photography game in no time.
In conclusion
Photography is important for new businesses because:
- it's a key element of marketing
- it can make or break a sale (especially with e-commerce)
- it helps establish first impressions and leaves a lasting impression
How to use photography effectively:
- focus on quality
- incorporate photos that tell a story about you and your products/services.
By following these tips, you'll make your business stand out from the competition! Photography is a powerful tool - use it to your advantage.
If you have any questions about professional photography and why it is crucial for your marketing (especially an online store) and how to use it effectively, feel free to reach out to us. We’d be happy to chat with you and answer your questions or help you with sprucing up your next product launch.
Photo credit:
Backpacks: unsplash.com/@wiserbythemile
Matcha Tea: unsplash.com/@nixcreative
