Loft17 was approached to design and develop an advertising campaign centered around raising awareness for the services Culligan Water Canada has to offer. Working directly with Culligan and M&T Printing Group, we created a foldable mailer with custom graphics to be delivered door-to-door alongside a bottle of Culligan Reverse Osmosis Water. The mailer was designed to provide insight into the Culligan Products & Services eco-system and to highlight a "Tea-Test" which customers could do at home with the supplied water. To enhance the campaign, a custom landing page was designed and developed. This enabled campaign specific analytics and served as a funnel for each particular service/product.
Brand Development Analytics Landing Page Development Direct Mailer Ad Package Campaign Development