Culligan Water Canada

Not Just Water

Loft17 was approached to design and develop an advertising campaign centered around raising awareness for the services Culligan Water Canada has to offer. Working directly with Culligan and M&T Printing Group, we created a foldable mailer with custom graphics to be delivered door-to-door alongside a bottle of Culligan Reverse Osmosis Water. The mailer was designed to provide insight into the Culligan Products & Services eco-system and to highlight a "Tea-Test" which customers could do at home with the supplied water. To enhance the campaign, a custom landing page was designed and developed. This enabled campaign specific analytics and served as a funnel for each particular service/product.

Our Contributions
Brand Development Analytics Landing Page Development Direct Mailer Ad Package Campaign Development

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